Netflix | Squid Game

A nationwide study kick-started an integrated campaign that proved everyone would abandon their morals… for a price.

Find your price at everyonehasaprice.co

2024 D&AD - Integrated Digital/Social - Wood Pencil
2024 D&AD - Shortlist x2
2024 Clio - Digital/Mobile Website - Bronze
2024 Webby - Best Use of Data Driven Media
2024 One Show - OOH/Humor - Merit
2024 One Show - Finalist x13

Each execution featured a QR code that led to the Price of Morals website – an interactive campaign hub where visitors could explore the data and take a quiz that placed them on the spectrum of morality.

A Pink Soldier infiltrated NYC to ask people their price, which was turned into social content that created buzz across Youtube, TikTok, Instagram, and Twitter in the weeks leading up to launch.

Agency: BBH USA
CCO: Erica Roberts
ECD: Estefanio Holtz
GCDs: Yohan Daver & Sapna Ahluwalia
Head of Design: Hernan Ibanez

©MMXXIV

Christopher & Jason

Updated 2024

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